Most international businesses operating in southern Spain treat their local charitable activity as peripheral – a line in a CSR report, a donation to a single visible cause, a relationship managed at arm’s length from the core organization. The IDILIQ Foundation, established by Roy Peires within the IDILIQ Group, operates on a different basis. Over more than four decades, it has built a sustained and multi-organization funding presence across Málaga and the wider Andalusian region – one that spans palliative care, disability services, elderly residential care, childhood welfare, and community development.
The breadth of that commitment, and its consistency over time, has made the foundation something that most international business-backed charitable programs are not: a reliable institutional partner for local organizations that depend on private funding to function.
The Málaga Charitable Landscape and the Role of Private Funders
Málaga’s third sector operates within a funding environment shaped largely by public subsidy and the capacity of the regional and municipal administrations. For organizations working in palliative care, disability support, and residential elderly care, that public funding base is necessary but often insufficient. Gaps in statutory provision are filled, where they are filled at all, by private charitable giving – from foundations, businesses, and individual donors who choose to direct resources toward specific organizations and causes.
In this environment, consistent private funders carry weight that goes beyond the financial value of any single donation. An organization that knows a funding partner will return – year after year, through economic cycles that drive other donors away – can plan. It can hire staff, develop services, and make commitments to the people it serves without operating in permanent uncertainty about whether resources will be there.
The IDILIQ Foundation has provided that consistency to a set of Málaga-based and Andalusian organizations across four decades. Its partners include ADIMI, which operates residential care for elderly individuals; Cudeca, which provides palliative care services to people with advanced illness and their families; ASPACE Málaga, which supports individuals with cerebral palsy and their families; Casa Ronald McDonald Málaga, which provides accommodation and support to families of children receiving hospital treatment; and Asociación Nuevo Futuro, which works with children and young people in need of family support and social integration.
Depth Over Breadth
The IDILIQ Foundation’s charitable portfolio is notable not for its geographic spread but for its depth within a single region. Rather than distributing small grants across a wide range of organizations in multiple countries, the foundation has concentrated its relationships in Málaga and its surrounding area – building the kind of sustained institutional familiarity that produces genuine partnership rather than transactional giving.
This concentration reflects a deliberate approach, grounded in the IDILIQ Group’s own four-decade operational presence on the Costa del Sol. Roy Peires built his business in Andalusia, not at a remove from it. The foundation’s investment in local organizations is an extension of that same long-term commitment to place – the understanding that a business embedded in a region has responsibilities to that region that extend beyond its commercial operations.
For the organizations the foundation supports, the distinction between a local funder and a distant one is practical as much as philosophical. A foundation whose leadership is operationally present in the same region understands the context in which its partners work. It can respond to changes in local need, build relationships with partner leadership directly, and engage with the specific conditions that shape service delivery in Andalusia rather than applying a generic philanthropic framework from outside.
Fundraising as Community Engagement
Beyond direct financial support, the IDILIQ Foundation has used charitable events to generate additional resources for its partner organizations. Fundraising golf days, including events organized in support of ADIMI, have brought together the business and hospitality communities of the Costa del Sol in a shared philanthropic context – extending the foundation’s reach beyond its own resources and building broader awareness of the organizations it supports.
This event-based fundraising model serves a function beyond revenue generation. It positions the IDILIQ Foundation’s charitable partners within a social network that includes potential future donors, volunteers, and advocates – extending the visibility of organizations like ADIMI, Cudeca, and ASPACE Málaga into communities that might not otherwise encounter their work.
For a region whose third sector depends substantially on private support, that visibility is not a secondary benefit. It is part of what makes a local philanthropic anchor valuable.
About Roy Peires
Roy Peires is the founder of what became the IDILIQ Group and the IDILIQ Foundation, the group’s charitable vehicle. The foundation has maintained sustained partnerships with organizations across Málaga and Andalusia for more than four decades, operating across palliative care, disability services, elderly residential care, childhood welfare, and community development. Kind Holidays, the foundation’s complimentary holiday program, has hosted more than 2,300 individuals since its establishment.
